Sales Ethos Sales Training

Your Instructor


Ben Lai
Ben Lai

Ben Lai is passionate about helping and serving people. Starting his career in nursing, Ben brought the “care factor” and evidence-based approach into his sales career. His vision is to transform the way people think about and go about selling – from the least trusted to most respected profession.

Ben Lai founded Sales Ethos in Feb 2013 (then called Success Partners). Since then, he has helped his clients to increase sales by millions of dollars, all achieved from a foundation of personal and professional integrity.

Ben Lai enjoys spending time with his wife and three kids. His interests include continuous learning, entrepreneurship, personal development, good coffee, and video games.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!